AIMPACT™

Turning Artificial Intelligence into Authentic Impact

Ogechukwu Ibeama is an AI-driven Product Marketing Manager at Microsoft, researcher in Green AI and Sustainable Marketing, and the creator of AIMPACT™, a transformative framework helping organizations align artificial intelligence, ethics, and performance for measurable impact.

Explore AIMPACT™ Framework
Download Portfolio PDF

About My Work
 

Ogechukwu “Tammy” Ibeama is a Product Marketing and AI Strategy Leader passionate about transforming complex technologies into simple, actionable, and ethical experiences that drive growth, trust, and global impact.

With over five years of experience spanning e-commerce, fintech, consulting, and artificial intelligence, Tammy currently leads product marketing initiatives at Microsoft, supporting the Consumer Copilot go-to-market strategy and spearheading innovations that drive measurable adoption and market expansion.

Her mission is to make artificial intelligence ethical, sustainable, and inclusive — ensuring that AI transformation delivers both business performance and societal good.

Connect on LinkedIn

Key Highlights
  • Product Marketing Manager, Microsoft Inc., Washington, USA
  • Researcher in Green AI and Sustainable Marketing
  • Winner, NASA International Space Apps Challenge
  • Winner, Sustainability Innovation Competition, Northeastern University
  • Fellow, Institute of Management Consultants (IMC) & International Association of Engineers (IAENG)
  • Published Author on ResearchGate: “The Intersection of Green AI, Digital Advertising, and Corporate Sustainability”

Ogechukwu’s Vision:

 

“AIMPACT™ isn’t just about technology – it’s about trust.
It redefines what responsible innovation looks like in the AI era.”

17 years of experience helping people for best solutions

We are here to

Professional Journey

 

Microsoft Inc. — Product Marketing Manager (USA)

May 2024 – Present
  • Leads go-to-market and product roadmap for AI-driven experiences, contributing to a 20% increase in business pipeline and 15% improvement in forecast accuracy.

  • Applies data-driven insights and customer intelligence to shape Microsoft’s AI product positioning and market penetration strategies.

  • Discovered and launched two new AI-based revenue streams through portfolio analytics and competitive intelligence.

Dominica International Consulting — Digital Media Manager (Nigeria)

2022 – 2023
  • Designed cross-channel digital campaigns that grew online visibility by 50% and lead generation by 35%.

  • Managed $250K in ad spend with a 4:1 ROI, optimizing campaigns through data analytics and A/B testing.

IPL Group — Marketing Consultant

Jan 2024 – May 2024
  • Conducted AI-powered market research and led a Latin American expansion initiative that drove a 15% increase in regional partnerships.

  • Deployed data-backed ERP recommendations improving operational efficiency by 20% and cutting logistics costs by 12%.

Cascades Luxury Limited — Brand Marketing Manager (Nigeria)

2020 – 2022
  • Led the marketing strategy for over 1,000 SKUs, boosting engagement by 40% and uncovering five new market trends.

Career Landmark Contribution

The AIMPACT™ Framework

AIMPACT™ – Artificial Intelligence Marketing Performance & Accountability Transformation Framework

 

AIMPACT™ is Tammy’s signature contribution to the global field of AI marketing — a five-pillar framework that helps organizations transform artificial intelligence from a mere tool into a measurable system of ethics, intelligence, and value.

The Challenge

Most companies deploy AI without structure — wasting millions on tools that don’t connect to business KPIs, sustainability goals, or customer trust metrics.

The Solution

Tammy developed AIMPACT™ to provide a scientific, measurable, and ethical approach to AI marketing transformation.

We are here to

The Framework

 

AIM

– AI Readiness & Integration Mapping

Evaluates data maturity, infrastructure, and cultural readiness.

ETHIC

– Ethical & Sustainable AI Design

Embeds fairness, transparency, and environmental responsibility

CALIBRATE

– Continuous Learning & Accountability

Establishes adaptive feedback loops to ensure perpetual growth.

VALUE

– Value Engineering & Strategic Alignment

Links AI investments to measurable KPIs and business impact.

PREDICT

– Performance & Value Forecasting

Uses predictive modeling for accurate ROI and optimization.

Impact & Reach

 
  • Adopted in marketing strategy pilots within Microsoft’s AI Copilot programs.
  • Recognized in sustainability innovation circles for integrating Green AI principles.
  • Contributed to a 25% faster go-to-market efficiency and measurable reduction in campaign bias metrics.

17 years of experience helping people for best solutions

Selected Publications

 

The Intersection of Green AI, Digital Advertising, and Corporate Sustainability

– ResearchGate, 2025

AI-Powered Advertising and Sustainable Consumer Behavior among U.S. College Students

– ResearchGate, 2024

Marketing to the Margins: Inclusive Messaging Strategies for Overlooked Demographics

– ResearchGate, 2024

Media Features

 

BusinessDay Nigeria

– “Innovating Towards Food Security: African MBA Students Win Northeastern’s Sustainability Challenge.”

Northeastern News

– “Cutting Food Waste in Dining Halls with AI-Powered Insights.”

Forward Pathway

– “Sustainable Innovation in Tech Education.”

Awards

 

NASA International Space Apps Challenge (2018)

Winner

Sustainability Innovation Competition (2025)

Winner

Unilever Africa Idea Challenge (2018)

Winner

Global Leaders Recognition

– Hult Foundation UK (2019)

Fellowships & Memberships

 

Institute of Management Consultants (IMC)

Fellow

International Association of Engineers (IAENG)

Fellow

National Society of Black Engineers

Member

Society of Artificial Intelligence

Member

Nigerian Society of Engineers

Member

Conferences & Mentorship

Ogechukwu has mentored emerging entrepreneurs through the Prince’s Trust International (UK), Hult Prize Foundation, and SheLeadsAfrica, inspiring young leaders to apply ethical AI and innovation in real-world impact.

 

Recent Speaking Engagements

  • Sustainability Innovation Week – Northeastern University
  • AI & Digital Ethics Roundtable – Microsoft Global Marketing Conference
  • Women in Tech Africa – “Sustainable AI and the Future of Digital Advertising.”

17 years of experience helping people for best solutions

Impact & Advocacy

 

Ogechukwu’s work extends beyond marketing innovation — she’s a passionate advocate for responsible technology, diversity in AI, and sustainability in digital ecosystems.

Through her mentoring, she has helped dozens of young professionals pivot into data, AI, and marketing technology roles globally. Her long-term goal is to empower 10,000 women and underrepresented talents in Africa and the U.S. with digital literacy and AI career pathways.

17 years of experience helping people for best solutions

Let’s Build Authentic Impact Together.

For collaborations, media inquiries, or partnership requests

Auxicon-mail Linkedin
 

© 2025 Company. All rights reserved. Aishat Salami

Shopping Basket